PPC stands for "Pay-Per-Click" but is also known as Adwords (Google), CPC (Cost-Per-Click) and Sponsored Search. Pay-Per-Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", not each time their ad is displayed.

Business owners typically setup a PPC campaign with one, or several of the various search engines defining how much they are willing to spend for each click-through that they receive.

Companies select keywords, keyword phrases, keyword groups, or categories in which they want their advertisements to appear. Those willing to spend the most money for a relevant advertisement will generally be listed first.

Benefits to PPC
When you setup a PPC campaign you can control the traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic.

Another benefit to PPC listings is the opportunities for international exposure. Organic search listings vary in different geographical regions. With PPC you control where you are seen.

Tracking PPC
In order to determine how effective a PPC campaign is, it is important to install tracking code on your website and use tracking software. This will provide you with information such as your cost per click, ad relevance, click through rate, and daily budget and the order on which the ads appear is based on a number of factors.

The Goal of PPC
A successful PPC campaign should be targeted not too narrowly and not too broadly. Direct the user to a relevant landing page that has a direct relationship to the keyword or phrase contained in their search and in your ad. This will insure a higher Click-Through-Rate and more Conversions.

Estimating Click Throughs (Traffic)
Using a 'traffic estimator' we are able to determine the number of end users who will view your ad and potentially click through to your website. By analyzing each keyword or phrase, we can set the maximum budget amount for each click through.

In this example, for the keyword phrase 'injection molding', running a national campaign with a maximum CPC (Cost-Per-Click) of $2.00, the estimated click throughs to the website is between 25-41 ad visits per day, or $30.00-$80.00.

In this scenario, this keyword phrase will be in the top 1-3 positions of sponsored search results.

Sponsored Search Ad Creation
Once the keywords and phrases have been decided on, we then create the ad that will appear when an end user searches with our keywords. The ad is only 3 lines of text and the URL is displayed.

With many ad campaigns, the page the end user clicks through to is not the homepage but is a 'landing page'. This page may offer a white paper download if the end user provides their email address or it might be a product or services specific page.

Sponsored Search Campaign Management
Our Pay-Per-Click campaign management is 100% turnkey: