Social Media placement with networks such as Facebook, Twitter, LinkedIn, YouTube, Merchant Circle, as well as blogs, News/Events pages, forums and other online communities to reach your target audience has become just as important as the physical page optimization of your website.
Today, more end users search Facebook for recommendations on products and services then Google, Yahoo or Bing combined. As such, the search engines have moved to include ‘like’ posts from Facebook in your ‘organic’ search results.
Incorporated into all of our Search Engine Marketing programs are the account management and creation of your social marketing venues.
A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook user base as well.
As part of our search marketing engagements, we create a ‘business’ listing account for your company. We then write and add two articles per month that are industry related and/or specific to a company event. All posts contain URL’s (backlinks) to your site and have a mix of targeted keywords and phrases.
Twitter has evolved into much more than just an instant messaging tool. It is increasingly becoming a valuable viral marketing, communications and customer service tool. It’s not just lonely youths using Twitter. Established experts and big business are also sending out tweets, engaging with other users and monitoring conversations, including the New York Times, Intel, Amazon and Delta Airlines.
In tandem with managing your Facebook account, we also create your Twitter business account. Monthly, we post 4 ‘tweets’ to your listing. Each tweet has a targeted keyword and a hyperlink back to your website.
Share / Like
The AddThis, Facebook ‘Like’ and LinkedIn share icons provide end users a simple and easy way to share content across the social web. Once we install this functionality, with just one click, any visitor to your site can quickly send your company’s website URL to family and friends.
Either by direct email, or posting to all of the end users Facebook friends; or sharing with all of their LinkedIn contacts, this is a very effective method to increase your online visibility within the top social media directories.
